9 Old Marketing Strategies That Are Effective [in 2024]

Introducing traditional marketing tricks into your marketing strategy is how you get ahead in your marketing game even now.

When done correctly, these tricks have the power to take your brand to a wider audience, foster positive relationships with your customers and ultimately increase your sales. So, if you are looking for ways to improve your marketing strategy and make the most of your business, you are in the right place.

In this article, we will reveal the top nine old marketing tricks to incorporate into your marketing strategy for outstanding results.

Let’s dive right in.

When aiming to stand out in an increasingly competitive market, it’s critical to employ these unique strategies to bring the results you need. Let’s discuss them below:

Pitch presentations

Pitch presentations have always been the marketer’s go-to to win customers and investors over.

When raising funds or attracting new customers to your business, a stunning, well-thought-out presentation is essential to stand out and win your audience to your side.

So, while sending your investors casual emails may seem handy, the real way to intrigue your investors is detailed and engaging pitch presentations.

First, they portray your professionalism and contain details about your business’s benefits and why investors should invest in your business.

Second, they are more intriguing because effective pitch presentations contain eye-catching emails and texts that hook your investors easily and get them to consume your content.

So, if you are looking for ways to convince investors and attract new customers, consider creating excellent pitch presentations.

However, note that it’s critical for your pitch presentations to reflect your brand personality, showcase your professionalism, and engage your audience; you can use this online tool to achieve that because it might be one of the the best presentation makers out there.

Poster advertising

Poster advertising is a practical old marketing trick that still works to generate brand awareness in 2021 and 2022.

It was highly effective then and still very much effective to date. The reason poster advertising remains an excellent marketing strategy is because it is great for businesses looking to expand their reach locally and connect with their audience personally.

With print advertising, you can connect with your audience one-on-one, which helps you build trust faster, create lasting impressions, and establish positive connections that lead to long-lasting relationships.

In addition, poster advertising is perfect for customers who are less receptive to digital ads. For example, 33% of millennials currently use ad blockers to prevent ads from popping on their screens, while about 62% of consumers read print ads.

This shows that poster marketing can be a great alternative to digital ads, but only when you go about it the right way.

For example, you need to create posters that reflect your brand’s personality and highlight your products or business’s benefits. Click here to learn more about poster printing and what to look for when designing your business posters.

Phone calls

Phone calls are one of the best ways to connect and market your services to a prospect. They are direct, personal, and irresistible when done politely without being salesy.

About 84% of customers consider phone calls crucial in their buying process.

This means although other forms of conventional marketing tactics like ads, chats, and social media advertising can work to attract your customers and build relationships, when it comes to sealing a deal, phone calls are the way to go.

To reach out to a potential client via phone call conversations, conduct effective market research and consider the clients’ demographics and psychographics so you can communicate with them relatably.

It also helps to always provide value first because rather than a salesy conversation, a benefit-driven conversation always does the trick.

Word-of-mouth marketing

Word-of-mouth marketing is one of the oldest yet effective forms of marketing that work to drive sales and boost consumer retention.

It has proven to generate better results than other digital advertising techniques like paid ads or social media marketing. For example, word-of-mouth marketing drives 5 times more sales than paid ads.

People tend to trust recommendations and promotions from their friends and families and other people who have used the product rather than from the brand itself.

However, although many marketers understand the immense benefits word-of-mouth marketing offers, only a few actively tap into its power.

To inculcate word-of-mouth marketing into your strategy, consider asking your customers for referrals and recommendations directly after a purchase.

You can run a referral program and incentivize the program with discounts and promos. By doing this, you will get your customers to promote your brand through word-of-mouth marketing to increase your brand awareness and skyrocket your sales.

Email marketing

Email marketing remains a powerful way to connect with your audience, nurture relationships, and convert your readers to loyal customers. In addition, because they are a direct form of marketing, they generate higher click-through rates.

They also offer a higher return on investment than most forms of marketing techniques. For example, for every 1 dollar spent on email marketing, you can expect an average return on investment of 36 dollars.

To get the most of your email marketing in 2021-2022, consider segmenting your emails based on your type of audience and the stage your audience is on their buyers’ journey. This will help you create personalized content that is targeted to meet your audience’s unique needs, thereby generating high conversion rates.

For example, 80% of customers are likely to purchase from customers who create personalized experiences, and 72% engage with messages that are customized to their needs.

Face-to-face meetings

Face-to-face meetings were effective in the past to connect with prospective customers and build a relationship that eventually leads to a sale.

They were also quite effective in nurturing relationships with existing customers to boost customer retention, and they are still very practical in generating excellent marketing results today.

However, due to the fact that many businesses’ audience reach goes beyond their physical location, it may be impractical to meet all your audience face-to-face.

Therefore, a great alternative is virtual meetings. They are great to discuss with your audience and communicate your product’s value in real-time. Your audience can ask you questions, and you can answer immediately as you would in a physical meeting.

It’s also an excellent way to receive immediate feedback from your audience and humanize your brand. All of these sums up to foster trust, generate active audience participation, and boost your sales.

T.V. advertising

T.V. advertising is among the oldest marketing tricks that work to build your brand awareness. It is effective in reaching a wide range of audiences within a short time frame and is a perfect marketing option if you want your business to go viral.

To achieve the best outcome with T.V. advertising, study your ideal target audience and identify the shows and channels they watch the most, and partner with these channels.

Create powerful commercials that tell your brand’s story and communicate your offer effectively, and keep them memorable. This goes a long way in making your T.V. adverts impactful to generate a high return on investment for your business.

Out-of-Home advertising

Out-of-Home advertising, also known as OOH advertising, is the different types of advertising your consumers encounter outdoors.

They include billboards and in transit forms of advertising, which could be adverts on buses or cars. These forms of advertising remain effective because they are excellent at reaching a wide range of people.

As cars and buses move from place to place with your posters on them, they advertise your products and services to people in those locations. Static forms of advertising like billboards are also excellent at promoting your product and services to people in a specific location.

In addition, because OOH forms of advertising are usually in the forms of posters and prints, they have the ability to convey your brand’s message at a glance, making them effective for your audience to understand your product’s value on the go.

Event marketing

Event marketing is a practical way to market your business without being too salesy. It focuses on networking with your customers and prospects to know them better and build relationships.

It’s also a way to allow your customers and prospects to network with one another. In the process of getting to know your customers, you humanize your brand and get them to warm up to you.

This way, you can understand them deeply, identify their interests, goals, and expectations of your brand to create improved experiences, and develop products and services they enjoy.

Conclusion

Specific traditional marketing tricks remain prominent in attracting and converting your audience to your die-hard fans. In this article, we discussed nine old marketing tactics that still work to help you reach your marketing goals in 2021 and 2022.

They include pitch presentation, poster advertising, phone calls, word-of-mouth advertising, email marketing, face-to-face meetings, T.V. advertising, Out-of-Home advertising, and event marketing. Use these old marketing tricks to maximize your marketing efforts in 2021 and 2022.