According to a report, Affiliates account for a whopping 40% of Amazon’s $100 billion yearly sales. And it seems unstoppable.
With more and more businesses switching to affiliate marketing to promote their products and services, affiliate networks have developed and created a buzz everywhere. More than 80% of advertisers use affiliate marketing.
Affiliate marketing is a cost-effective way to increase conversions by tapping into previously undiscovered traffic you would otherwise not be getting.
This marketing technique means hiring individuals to bring you potential customers and paying them when a conversion happens.
Still, you must be wondering, is it a good strategy for your business? If yes, you must check out a few benefits I have listed.
Managed Affiliate Solution
Managing an affiliate program’s aspects can be complicated as many factors are involved. An affiliate network simplifies all the processes by providing account management, technology, and steady tracking.
Moreover, with payment and reporting options, tracking, monitoring, and tweaking your system will be easier, making it more efficient. An affiliate network in the UK will provide you with a complete solution; thus, publishers will trust you and your brand.
Approved Publishers Promote Your Products
Since affiliate networks provide you with a comprehensive dashboard, tracking impressions, clicks, conversion rates, sales, and profits will be much easier.
You can keep tabs on all your campaigns and how well they perform. In addition to this, you can monitor the success of your publishers. This way, you can lift your affiliate marketing, saving you time.
Increased Brand Awareness
One of the crucial reasons your online brand should consider an affiliate network is to increase brand awareness. Affiliate networks have an extensive global reach with publishers worldwide, allowing you to grow your brand across different regions and potential markets globally.
Also, publishers will send visitors to your e-commerce site, allowing you to build a lasting relationship with them. It means every publisher promoting your products and services increases brand exposure to new markets and untouched audiences.
Lower Staff Overheads
As I mentioned above, the affiliate network will assign an expert and dedicated account manager to supervise your program and deal with its everyday running.
Not only will it monitor and manage your payment, but it will also oversee your tracking systems. With everything organized and supervised by the affiliate network, you will not require an in-house team to manage a direct affiliate program fully.
Provides Rapid ROI
While measuring the return on your investments is crucial, it can take a while to do with your traditional marketing techniques.
With the help of an affiliate network, you benefit from existing processes and systems to return revenue more rapidly than if you managed publishers using your techniques.
With the management systems already in place, you do not require to spend time setting up and testing them. This way, you will get results more quickly.