Small business owners don’t have it easy. They know that the success of their brands depends on marketing. They invest a huge chunk of their limited resources in digital marketing. They spend on paid advertising, content development, and search engine optimization.
When we say they also need to invest in email marketing, we usually get this reaction: “Isn’t email marketing dead?” No! Email marketing for business is alive and kicking!
Although an email marketing campaign requires yet another investment, it’s a cost-effective solution that will boost the traffic numbers at your site.
Several other reasons you should consider email marketing for your small business. We’ll list the seven most important ones.
8 Reasons Why Email Marketing Is a MUST for Small Businesses
Email Messages Give You More Space for Content
Email messages give you space for organic content that brings true value to your readers.
But when this content brings more visitors to your website and converts them into paying users, you’ll be happy you’ve made that investment.
Email Marketing Helps You Build Credibility
People who read your newsletter will think of your brand when they need to purchase a product or service that you offer.
If someone subscribes to a newsletter offering debate topics for middle schoolers, they will think of this writing service if they need to buy a paper in the future. It’s a brand they know and trust so they won’t look further.
You Can Deliver Personalized Content
The subject of your message will include the recipient’s name. In the body, you can include information about products they checked out on your website. You can offer a special discount code during their birthday month.
Email gives you tons of space for personalization. It’s how you’ll make each subscriber feel special.
Email Marketing Is Convenient
You can’t always call your customers by phone. It’s hard to find a moment that works for them. Direct mail is wasteful and expensive.
Email is the most convenient way to reach out. They will open the message when it works for them. Even a follow-up won’t disturb their routine. People check emails when they have the time for them.
Email Marketing Is Cost-Effective
On average, email marketing for businesses is an affordable solution. You’ll subscribe to a service that enables effective personalization and scheduling. You’ll also get templates for a minimal monthly fee.
Maybe you’ll need to hire authors to develop long-form content that you’ll offer to subscribers. However, that’s a one-time investment that will trigger many sign-ups.
You Can Deliver Expert Content
Each small business owner wants to be seen as an expert in their industry. When they build their reputation, the brand will follow. LinkedIn and other professional networks are part of this strategy, but how do you connect with your audience?
Email is the answer. Your messages give you space for more than coupons and sale details. You can deliver whitepapers, detailed infographics, case studies, and other content, presenting you as an expert.
You’ll Boost the Sales
Do you have a special offer? You’ll get more people to your website and convert many of them if your offer is good enough. Informing your audience via social media is good, but email marketing will add to the effectiveness.
Email Marketing Is Worth the Effort
When you’re developing content for digital marketing purposes, you distribute it on your website and blog, on other sites through guest posts, and across social media channels.
Email is another platform for content marketing. You don’t have to bother with SEO this time since the search engine has nothing to do with it.
People like doing business with brands they know. Through regular emails, you’ll build trust among your audience. You’ll personalize the message and develop effective communication with individuals.
You’ll also present yourself as an expert who owns a business, giving you a competitive advantage.
Most of all, email marketing is straightforward. You’ll need a good format, a frequent messaging schedule, and outstanding content to deliver.
If you follow those three principles, your email marketing campaign will be successful.
It’s still a lot of work, but the least you can do is try.