The strategies you applied on your e-commerce website to increase sales a few months back will not be beneficial in bringing results after a few months.
As a marketing strategist, one must be updated with knowledge of new inventions, adjust fast, be aware of all the latest trends, and, most importantly, come up with innovative ideas that many marketers do not use.
Whether new in the e-commerce market or working for a long time, you need to build trust and retain them to bring the potential crowd.
In this article, we have tried to familiarize you with some of the effective e-commerce marketing strategies you could use to increase your sales and take your business to the heights of success.
15 Industry Secrets To Increase Ecommerce Sales
According to a survey done by Accenture, it was said that 91 percent of customers are willing to buy from companies that provide relevant and exciting offers. This means that content personalization directly impacts customers’ buying decisions.
You can do this by collecting information on users’ behavior. For this, eCommerce brands could keep track of the pages the users frequently visit, which items they prefer, and how often they buy the same.
Even e-commerce brands could integrate online polls or questionnaires to ask store visitors a few additional questions. Once you are done with data collection, you can analyze and decide which elements you need to customize to attract users.
It may not seem like a blog has a place on an eCommerce website, but it is quite the opposite. There are a few reasons why you should regularly update your website with well-researched blog articles:
- Interesting content like this is another reason for people to visit your site.
- Optimized articles improve SEO rankings and make you higher on search engines.
- Researched articles raise brand awareness and establish you as an authority in the industry.
- Blogging allows getting backlinks to authority websites. You have credentials as a writer, and it is much easier to get a chance to get a great backlink when you have a solid portfolio of well-written articles.
Retargeting – Communicate The Products Again. Again Retargeting Ads
Irrespective of how many good products you have, there would be some reason that is stopping the buyers from going to the purchase button. Either it could be the high price or extra shipping charge.
This is one of the simplest yet most effective marketing strategies that you can use by running retargeting ads on different platforms.
This way, you will remind the buyers of the products they viewed and drag them to the checkout process.
Use Great Images – The website Should Have Lively Images
Website optimization is often misinterpreted. Though SEO is a part of website of optimization, however, other different elements are taken into consideration.
When you optimize your website, your goal is to attract customers, and that could be done by using some below tactics:
- Your site loading speed can be increased.
- The images you use should be more life-like.
- Content should be eye-catchy yet relevant.
- SEO should be aptly used so buyers can easily locate your website.
Direct Communication using IMs and Email – Connecting to Consumers through Communication.
It is often misunderstood in social media marketing. But you need to understand that marketing doesn’t need to be static. There are several ways to engage buyers through different channels.
You can send them emails by mentioning their names or via SMS, two ways of messaging. This way, they feel more connected with the brand. Also, it invites users’ feedback, nurtures brand trust, and attracts buyers to buy more.
Using SMS notifications is useful.
User-Generated Content – Leverage user-generated content to generate your sales.
Different product reviews, product photos, and experiences shared by customers are some of the incidents where user-generated content could be powerful in building trust with potential buyers.
You can easily generate UGC by hosting a photo or video contest. Running a contest also helps to build an email list and boost social media followers.
Patagonia (an American company) integrated this user-generated content on its social media platform by doing a campaign in which it asked the audience to use #Vidapatgonia and share their experience.
This way, Patagonia could show the customers how its product can be used and how it is helpful.
Loyalty Program – Use Loyalty Program To Make The Customer Buy Again!
You would have noticed that users are attracted to those products on which great deals are available. In this competitive time, selling products to new customers is always challenging. You can also target old users by providing loyalty programs such as discount coupons, free shipping, credit points, etc.
Try to make your buyers feel special, and gradually you could add referral benefits that will bring you more customers.
Advertise on Multiple Channels – Run Ads Where Your Customers Are!
Expecting customers to visit the website out of thin air wastes time. You must create a marketing campaign to bring customers from different channels.
Start with search engine optimization. SEO is great for organic traffic, which is worth more, given that visitors come after typing keywords relevant to your products and services. And they intend to buy, unlike someone who stumbles upon your site randomly.
Growing social media channels is also a must. Facebook, Instagram, Twitter, and other platforms offer the opportunity to interact with customers directly, organize contests and giveaways, work with influencers, and run ad campaigns.
Advertising brands on YouTube will also be beneficial. There are a lot of reviewers that have a decent number of subscribers and will be more than happy to cooperate with you.
The bottom line is that you need as many different channels to bring in visitors daily. More visitors mean more money.
Social Media – The Heart of Successful Ecommerce Marketing
Social media has become the new home for all in this pandemic. The right social media tactics can help to attract the right consumer to your online store. The easiest way to reach the desired audience is through Facebook, Instagram, or Twitter.
Before implementing it remember these points:
- Know about the audience.
- Research the platform where you want to promote your brand.
- Always be aware of your competition.
After this, you could evaluate the best posting time, the result of your campaigns, etc.
SEO – Optimize the Website for Search Engines SERPs
One of the important yet easiest tactics to boost sales is optimizing the website and products for search engines. In simple words, you should understand what terms the audience uses to look for similar products to the ones you have.
Look for these pointers before putting SEO:
- Identify your keywords.
- Usage of keywords appropriately.
- The product description should be eye-catchy and unique.
- Reviews of customers should be added.
Also, make your website mobile-friendly for solid search engine rankings, as Google gives mobile-friendly website preferences.
Newbies who don’t have social media followers or email lists can run a sweepstake or a giveaway to increase brand awareness and create backlinks on sweepstakes directories.
Email Marketing – Run Newsletter and Send Promotional emails
The power of a newsletter should never be underestimated if you want to boost sales. You should add email signup to your website to ask your customers to sign up for a newsletter or mailing list. Once you get their email ids, you can start sending them promotional emails, time-sensitive discounts, and campaigns.
You can even use marketing automation to send automated emails like a discount, sale, product launch, shopping cart abandonment, etc. Even if some are first-time users, provide them with some promo code. This will help in attracting more buyers.
Push Notification – Update Users Fast
It is one of the easiest ways to reach targeted users. For this, the customers neither need to share their email id, install your brand app, or login is required.
You can send push notifications for discounts, sales, or new product announcements. Customers have to subscribe by allowing notifications.
Once they are opt-in, they will receive the push notification whenever they’re online. They have to click on the push notification to view it.
Live Chat – Provide Quick Communication
Customers feel more confident and connected if they get customer care support through live chat during an online purchase to clarify their doubts.
Live chat by a live person lets you have direct conversations with your customers, which builds trust and loyalty. Live chat also saves time for users as they don’t have to wait for your reply.
Implement the best e-commerce marketing strategies and accelerate your growth in the smoothest form, as you must keep changing your tactics to be in the competitive market and keep bringing high-rate sales for the brand.
Do not forget to regularly track customer experience if you are aiming to be ahead of your competition.
Streamline Order Fulfillment
Surviving in the world of eCommerce alone is difficult. You need employees, partners, and suppliers who provide products that are your biggest allies. Some eCommerce stores see success because they have an excellent supplier behind them.
Many people consider price to be the deciding factor when choosing a supplier. That is not always true. Scalability, convenience, management, integrations, and even international shipping all play a prominent role in determining which suppliers are good and which are not.
Printify is an example of an excellent supplier. You can start an online business with print-on-demand on Printify. The platform offers over 250 products and more than 90 printing facilities worldwide.
Look for someone who offers perks and helps grow the business rather than holding you back.
Provide Faster Product Delivery – Have a Great Product Delivery System
The delivery time is one of the first things customers look at when shopping online. If it takes too long, then it is highly likely that they will look for an alternative store.
But the delivery does not end with a turnaround time. What about delivery options? Do the packages reach the customer’s doors, or do they need to be from a post office or another location?
Customer Support – Provide Quick and Fast Customer Support
Customer support is a cornerstone of a successful business. The lack of staff to respond to multiple emails, messages on social media or live chats on the website will create many problems. And if you are struggling to find the right people to work in customer support, consider looking at other options.
More and more businesses are starting to give chatbots a go. Technology is still not advanced, but the next few years can make a difference. Chatbots cannot replicate genuine human interactions, but they are available 24/7 and respond immediately.
Covid and global business issues have given online shopping a new way. That is, this year has been the year of online shopping. Everyone tried to avoid brick-and-mortar stores and ordered products online as they found this method more comfortable as one could sit, relax, have coffee, and shop.